@article{Mejía-Trejo_Loza-Vega_2022, title={Social Media Information Literacy vs. Fake News: Probing the Business Decisions under COVID-19 times as Innovation skills with fsQCA}, volume={1}, url={https://scientiaetpraxis.amidi.mx/index.php/sp/article/view/39}, DOI={10.55965/setp.1.02.a2}, abstractNote={<p class="p2"><strong>Purpose. </strong>This research aims to probe a framework explaining how the social media user professionals in digital marketing and e-business can use social media information literacy (<strong>SMIL</strong>) for business decisions under COVID-19 times as innovation skills to combat fake news narratives (<strong>FKN</strong>) to the next normal.</p> <p class="p2"><strong>Methodology. </strong>A literature review was done with Delphi-Focus Group and Analytic Hierarchy Process (<strong>AHP</strong>) under academics and professionals’ supervision as <strong>SMIL </strong>experts. The survey was on <strong>400 </strong>young Mexican SMEs’ digital marketing and e-business from Jul-Sep 2021.</p> <p class="p1"><strong>Findings and Originality</strong>. The original findings confirm a framework with five factors, nineteen variables, <strong>71 </strong>items, and five paths as innovation skills<strong>. </strong></p>}, number={02}, journal={Scientia et PRAXIS}, author={Mejía-Trejo, Juan and Loza-Vega, Ismael}, year={2022}, month={Apr.}, pages={27–50} }