The integration of CSR within communication as a strategic factor of competitiveness: Bibliometric analysis

Karla María Alarcón-Sánchez; José Luis Soriano-Sandoval

doi:10.55965/setp.2.03.a4

Authors

Karla María Alarcón-Sánchez Estudiante Doctorado https://orcid.org/0000-0002-8740-7043
José Luis Soriano-Sandoval Estudiante Doctorado https://orcid.org/0000-0002-1239-4698

DOI:

https://doi.org/10.55965/setp.2.03.a4

Keywords:

Responsabilidad Social Corporativa, Comunicación, Competitividad, Bibliometía

Abstract

Objective. This document presents the development of the world scientific production of CSR and Corporate Communication.

Methodology: Through a bibliometric analysis, using the Scopus platform and the VOSviewer software as a database for the development of networks between authors and publications.

Findings: in the last 20 years, CSR and CC are considered relevant variables within the field of strategic management.

Originality. The original of the study is the valuable relationship between both variables for the generation of competitive advantage. The study focuse of the study evolves to the analysis of mediating variables and/or micro variables.

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