The integration of CSR within communication as a strategic factor of competitiveness: Bibliometric analysis

Karla María Alarcón-Sánchez; José Luis Soriano-Sandoval

doi:10.55965/setp.2.03.a4

Autores/as

Karla María Alarcón-Sánchez Doctorate Student https://orcid.org/0000-0002-8740-7043
José Luis Soriano-Sandoval Doctorate Student https://orcid.org/0000-0002-1239-4698

DOI:

https://doi.org/10.55965/setp.2.03.a4

Palabras clave:

Responsabilidad Social Corporativa, Comunicación, Competitividad, Bibliometía

Resumen

Objetivo. Este documento presenta el desarrollo de la producción científica mundial de la Responsabilidad Social emopresarial (RSE) y la Comunicación Corporativa (CC).

Metodología. A través de un análisis bibliométrico, utilizando la plataforma Scopus y el software VOSviewer como base de datos para el desarrollo de redes entre autores y publicaciones.

Hallazgos: En los últimos 20 años, la RSE y el CC se consideran variables relevantes dentro del campo de la gestión estratégica.

Originalidad. Lo original del estudio es la valiosa relación entre ambas variables para la generación de ventaja competitiva. El enfoque del estudio evoluciona hacia el análisis de variables mediadoras y/o micro variables.

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