Corporate Social Responsibility initiatives with a strategic approach to eradicate the phenomenon of Greenwashing

José Luis Soriano Sandoval; Karla María  Alarcón-Sánchez

doi:10.55965/setp.2.04.a1

Autores/as

José Luis Soriano-Sandoval Estudiante Doctorado https://orcid.org/0000-0002-1239-4698
Karla María Alarcón Sánchez Estudiante Doctorado https://orcid.org/0000-0002-8740-7043

DOI:

https://doi.org/10.55965/setp.2.04.a1

Palabras clave:

responsabilidad social empresarial, greenwashing, gestión estratégica

Resumen

Objetivo. Establecer una discusión teórica multidisciplinaria, para determinar una posible solución que permita erradicar y/o disminuir las prácticas de greenwashing.

Metodología. Por medio de un análisis sistemático de la literatura y un análisis bibliométrico, se obtienen los resultados del crecimiento del greenwashing y su posible solución.

Hallazgos. Se identifica teóricamente la postura de utilizar prácticas de responsabilidad social empresarial, desde un enfoque estratégico, lo que, a su vez, permite a los gerentes, incorporar dichas posturas, para la creación y desarrollo de mejores practicas responsables, desde un punto estratégico, dejando de lado la visión filantrópica. Originalidad. La investigación es novedosa por incluir las teorías de la gestión estratégica en las teorías relacionadas a la responsabilidad social empresarial y a su vez, generar recomendaciones practicas para solucionar la creciente problemática del greenwashing.

Conclusiones y limitaciones. La presente investigación se limita a establecer criterios teóricos, invitando a validar empíricamente las recomendaciones, en futuras investigaciones.

Descargas

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Biografía del autor/a

José Luis Soriano-Sandoval, Estudiante Doctorado

Estudiante de Doctorado

Karla María Alarcón Sánchez, Estudiante Doctorado

PhD. Student

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