Caminos hacia la Sostenibilidad: Soluciones Innovadoras en Alimentación, Agua y Emprendimiento

Ana Laura  Bojórquez-Carrillo; Anel Flores-Novelo Flores-Novelo; Juan Mejía-Trejo Mejía-Trejo; Carlos Gabriel Borbón-Morales Borbón-Morales

doi:10.55965/setp.4.08.uady

Authors

Ana Laura Bojórquez-Carrillo Research Professor at the Universidad Aut´ónoma de Yucatán, Mérida, Yucatán, México https://orcid.org/0000-0003-0830-2508
Anel Flores-Novelo Research Professor at the Universidad Autónoma de Yucatán, Merida, Yucatán, México https://orcid.org/0000-0003-2567-8769
Juan Mejía-Trejo Director of Academia Mexicana de Investigación y Docencia en Innovación (AMIDI) https://orcid.org/0000-0003-0558-1943
Carlos Gabriel Borbón-Morales Editor-in-Chief Scientia et PRAXIS Journal from AMIDI https://orcid.org/0000-0002-6073-6672

DOI:

https://doi.org/10.55965/setp.4.08.uady

Keywords:

sustainability, innovative solutions, food, water, entrepreneurship

Abstract

This volume has been coordinated by Dr. Ana Laura Bojórquez-Carrillo and Dr. Anel Flores-Novelo, professors and researchers of the Cuerpo Académico Mercadotecnia, Innovación, y Desarrollo (MID) at the Facultad de Contaduría y Administración (FCA) of the Universidad Autónoma de Yucatán (UADY), México in collaboration with the Academia Mexicana de Investigación y Docencia en Innovación (AMIDI).

The articles published in this issue are the result of work conducted within the framework of the Agro-Food Trade Corridor for Popular and Solidarity Commerce in the Milpa and Biocultural Regions of Puuc in Yucatán Project (No. 321286), under the Programa Nacional Estratégico de Seguridad Alimentaria (PRONAII), led by the Intermunicipal Biocultural Board of the Puuc and funded by the Consejo Nacional de Humanidades, Ciencias y Tecnologías (CONAHCYT).

This initiative has benefited from the support of the Red de Investigación en Negocios, Innovación y Economía para el Desarrollo (RINIED), integrated by the Cuerpo Académico en Consolidación de Mercadotecnia, Innovación y Desarrollo (UADY-CA-125), the Cuerpo Académico Consolidado Economía, Sustentabilidad y Nanotecnología (UAZ-CA-251), the Cuerpo Académico en Consolidación Estudios Estratégicos para Negocios e Instituciones (UJAT-CA- 234), the Cuerpo Académico en Formación Creatividad, Innovación y Emprendimiento (UACJ-CA-120). These collaborations have been essential in generating the academic outputs presented in this issue.

The topics addressed in this volume are based on the United Nations' Sustainable Development Goals (SDGs) and the principles of innovation in products, processes, organization, and marketing outlined in the Oslo Manual, developed by the Organisation for Economic Co-operation and Development (OECD).

Higher education institutions play a key role in fostering positive changes that contribute to achieving the SDGs and promoting innovation within organizations. This volume primarily focuses on issues related to food security, access to water, and promoting social and sustainable entrepreneurship.

It highlights the need for joint efforts involving citizen participation, governments, civil society organizations, and higher education institutions to tackle complex challenges and resolve issues arising in these areas, especially in rural zones and among the most vulnerable groups still lacking equitable access to resources and opportunities.

This work represents a clear example of how universities contribute to solving social problems, reaffirming their commitment to sustainable development and the well-being of communities.

We extend our gratitude to AMIDI for the opportunity to publish and disseminate these results, and we look forward to continuing to collaborate on initiatives that improve the quality of life for society as a whole.

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Author Biographies

Ana Laura Bojórquez-Carrillo, Research Professor at the Universidad Aut´ónoma de Yucatán, Mérida, Yucatán, México

Research Professor at the Universidad Aut´ónoma de Yucatán, Mérida, Yucatán, México

Anel Flores-Novelo, Research Professor at the Universidad Autónoma de Yucatán, Merida, Yucatán, México

Research Professor at the Universidad Autónoma de Yucatán, Merida, Yucatán, México

Juan Mejía-Trejo, Director of Academia Mexicana de Investigación y Docencia en Innovación (AMIDI)

He was born in 1964 in CDMX, México.
As professional experience:
1986-1987. Quality Department Control in KOKAI Electrónica S.A.
1987-2008. Former Internal Plant Exploitation Manager at Teléfonos de México S.A.B. Western Division.
As academic experience :
1987. He earned his degree in Communications and Electronics Engineering from the Escuela Superior de Ingeniería Mecánica y Eléctrica, Instituto Politécnico Nacional (ESIME at the IPN)
2004. He earned his master’s in Telecommunications Business Administration from INTTELMEX and France Telecom.
2010. He earned his doctorate in Administrative Sciences from the Escuela Superior de Comercio y Administración (ESCA at the IPN)
2011. He is a member of the Sistema Nacional de Investigadores (SNI) Level I of the Consejo Nacional de Ciencia y Tecnología (CONACYT), México.
2010 to the present, he is Titular Research Professor B at the Department of Marketing and International Business at the Universidad de Guadalajara, México.
2015-2022. He earned the Coordination of the Doctorate in Management Sciences at the Universidad de Guadalajara.
2018-2020. He earned his master’s in Valuing Business in the Centro de Valores S.C. México.
2019. He earned Level II of the SNI/CONACYT.
2019. He is the Founder, the main Sponsor, and the Director of the AMIDI (Academia Mexicana de Investigacion y Docencia en Innovación SC) (https://amidi.mx/)
2021. He is the Founder, the main Sponsor, and the Editor-in-Chief of the Scientific Journal Scientia et PRAXIS (https://scientiaetpraxis .amidi.mx/index.php/sp)
2023. He is the Founder, the main Sponsor, and the Editor-in-Chief of the Digital Repository AMIDI.Biblioteca
(https://www.amidibiblioteca.amidi.mx/index.php/AB)
2024. He earned Level III of the SNI/CONAHCYT.

He has written works in both English and Spanish, and his work can be found on the internet via Google Scholar: https://scholar.google.es/citations?user=mYNEoNoAAAAJ&hl=es&oi=ao

Currently, his line of research is Innovation Management. He has published articles and books that can be found on the Internet.
His ORCID is on https://orcid.org/0000-0003-0558-1943
Emails: jmejia@cucea.udg.mx; juanmejiatrejo@hotmail.com; direccion@amidi.mx; editorial@scientiaetpraxis.amidi.mx
ResearcherID: O-8416-2017
ResearcherID: HMW-2043-2023

Carlos Gabriel Borbón-Morales, Editor-in-Chief Scientia et PRAXIS Journal from AMIDI

Originally from Navojoa, Sonora, Mexico. He has a degree in Economics, with a specialty in political economy, from the University of Sonora, Mexico. Master in Social Sciences, Specialty in Regional Development, from El Colegio de Sonora, Mexico. Doctor in Economic Sciences, from the Autonomous University of Baja California (UABC), UABC Campus in Tijuana, Baja California, Mexico.

He is currently a Full-Time Research Professor, attached to the Regional Development area of the Food and Development Research Center (CIAD, A.C.) in Hermosillo, Sonora, Mexico.

The areas of research interest are:
* Technology Transfer and Innovation in the Agriculture and Fisheries sector.
* Markets and Export Logistics of Agricultural Products.
* Studies of Competitiveness, Quality, Safety, and Plant Health.
* Municipal Development Planning, Municipal Budget Program, and Studies of
Economic Prospect.
* Community Development, Organization of Producers, business culture and
Entrepreneurship.
* Indigenous groups and Social Development.
* Design of Agricultural Productive Projects, Livestock, Beekeeping, Ecotourism and
Agroindustrial.
* Decision-making and cognitive biases caused by Scarcity in Families with Extreme Poverty.
* Health Economics (market studies, customer service, costs and budgets, evaluation of the performance of health institutions)
* Studies on financial valuation and social impact for environmental, and tourism projects (Methodologies: SROI, Travel Value, Hedonic prices.
* Inclusive Business and Social Responsibility
*Research methodology with statistical technique.
* Risk assessment of Mipymes closing factors
* Social impact assessment in regional development projects

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