Alfabetización en la Información de las Redes Sociales vs. las Falsas Noticias: Probando la Toma de Decisiones de Negocios en tiempos de COVID-19, como habilidades de Innovación con fsQCA

Autores/as

DOI:

https://doi.org/10.55965/setp.1.02.a2

Palabras clave:

marketing digital, e-business, noticias falsas, marco de alfabetización en información en redes sociales, habilidades de innovación, fsQCA

Resumen

Esta investigación tiene como objetivo probar un modelo que explique cómo el usuario profesional de las redes sociales en el marketing digital y el comercio electrónico puede utilizar la alfabetización en información de las redes sociales (SMIL) para tomar decisiones comerciales bajo los tiempos del COVID-19, como habilidades de innovación para combatir las narrativas de noticias falsas (FKN) para el siguiente normal. Se realizó una revisión de la literatura con Delphi-Focus Group and Analytic Hierarchy Process (AHP) bajo la supervisión de académicos y profesionales como expertos en SMIL. La encuesta se centró en el marketing digital y el comercio electrónico de 400 jóvenes pymes mexicanas entre Jul-Sep de 2021. Los hallazgos originales confirman un modelo con cinco factores, diecinueve variables, 71 ítems y cinco caminos como habilidades de innovación.

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Biografía del autor/a

Dr. Juan Mejía-Trejo, Profesor Investigador Titular, Universidad de Guadalajara, México

Dr. Juan Mejía Trejo

Nacido en la CDMX (1964). Como profesional trabajó de 1987-2008 como Gerente de Explotación de Planta Interna en Teléfonos de México S.A.B. División Occidente.

En lo académico:

En 1987 obtiene su licenciatura en Ingeniero en Comunicaciones y Electrónica de la Escuela Superior de Ingeniería Mecánica y Eléctrica (ESIME del IPN)

En 2004 egresa como Maestro en Administración Empresas de Telecomunicaciones por el INTTELMEX y France Telecom. 

Finalmente, en 2010 obtiene su grado como Dr. en Ciencias Administrativas de la Escuela Superior de Comercio y Administración (ESCA del IPN)

De 2010 a la actualidad es Profesor Investigador Titular B en el Departamento de Mercadotecnia y Negocios Internacionales, así como Coordinador del Doctorado de Ciencias de la Administración de CUCEA de la Universidad de Guadalajara.

Es miembro del Sistema Nacional de Investigadores (SNI/CONACYT) desde 2011 y Nivel II, de  2019 a la fecha, siendo su línea de Investigación la Administración de la Innovación, realizando publicaciones de artículos y libros localizables en Internet.

https://orcid.org/0000-0003-0558-1943

Dr. Ismael Loza-Vega, Profesor Investigador de la Universidad del Valle de Atemajac, México

Profesor Investigador de la Universidad del Valle de Atemajac, México

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Publicado

2022-04-22

Cómo citar

Mejía-Trejo, J., & Loza-Vega, I. (2022). Alfabetización en la Información de las Redes Sociales vs. las Falsas Noticias: Probando la Toma de Decisiones de Negocios en tiempos de COVID-19, como habilidades de Innovación con fsQCA. Scientia Et PRAXIS, 1(02), 1–22. https://doi.org/10.55965/setp.1.02.a2

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