Social Media Information Literacy vs. Fake News: Probing the Business Decisions under COVID-19 times as Innovation skills with fsQCA

Juan Mejía-Trejo; Ismael Loza-Vega

doi:10.55965/setp.1.02.a2

Authors

Dr. Juan Mejía-Trejo Titular Research Professor at University of Guadalajara, Mexico https://orcid.org/0000-0003-0558-1943
Dr. Ismael Loza-Vega Titular Research Professor at University of Valle de Atemajac, Mexico https://orcid.org/0000-0002-7357-0747

DOI:

https://doi.org/10.55965/setp.1.02.a2

Keywords:

digital marketing, e-Business, fake news, social media information literacy framework, innovation skills, fsQCA

Abstract

Purpose. This research aims to probe a framework explaining how the social media user professionals in digital marketing and e-business can use social media information literacy (SMIL) for business decisions under COVID-19 times as innovation skills to combat fake news narratives (FKN) to the next normal.

Methodology. A literature review was done with Delphi-Focus Group and Analytic Hierarchy Process (AHP) under academics and professionals' supervision as SMIL experts. The survey was on 400 young Mexican SMEs' digital marketing and e-business from Jul-Sep 2021.

Findings and Originality. The original findings confirm a framework with five factors, nineteen variables, 71 items, and five paths as innovation skills.

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Author Biographies

Dr. Juan Mejía-Trejo, Titular Research Professor at University of Guadalajara, Mexico

Dr. Juan Mejía Trejo

He is born in 1964 at CDMX

As a professional, he worked from 1987-2008 as Internal Plant Exploitation Manager at Telefonos de México S.A.B. West Division.

As academic skills :

In 1987 he earned his degree in Communications and Electronics Engineering from the Escuela Superior de Ingeniería Mecánica y Eléctrica (ESIME at the IPN)

In 2004 he earned his master's in Telecommunications Business Administration from INTTELMEX and France Telecom.

Finally, in 2010 he earned his doctorate degree in Administrative Sciences from the Escuela Superior de Comercio y Administración (ESCA at the IPN)

From 2010 to the present, he is Titular Research Professor B in the Department of Marketing and International Business and Coordinator of the Doctorate of Administration Sciences of CUCEA of the Universidad de Guadalajara.

He has been a member of the National System of Researchers (SNI / CONACYT) since 2011. He earned SNI/Level II from 2019 to the current date. His line of research is Innovation Management, publishing articles and books that can be found on the Internet.

https://orcid.org/0000-0003-0558-1943

Dr. Ismael Loza-Vega, Titular Research Professor at University of Valle de Atemajac, Mexico

Titular Research Professor at University of Valle de Atemajac, Mexico

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